- Customer Management Strategy
- Business: CMS
Универсальный русско-английский словарь. Академик.ру. 2011.
Customer Management Strategy
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Integrated customer management — (or its acronym, ICM) is a business strategy for improving support by sharing information between discrete departments. ICM brings together three business principles: alignment, agility, and customer centricity. The phrase “integrated customer… … Wikipedia
Customer equity — is the total combined customer lifetime values of all of a company’s customers. Contents 1 Overview 2 Customer equity strategy 3 Literature 4 See also … Wikipedia
Customer to customer — (C2C) markets are innovative ways to allow customers to interact with each other. While traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In… … Wikipedia
Strategy map — In the realm of business, the concept of strategy maps was introduced in the U.S. by Robert S. Kaplan and David P. Norton. The standard reference is their book Strategy focused Organization .Citation last = Kaplan first = Robert S. author link =… … Wikipedia
management — the role of conducting and supervising a business. Glossary of Business Terms The people who administer a company, create policies, and provide the support necessary to implement the owners business objectives. Bloomberg Financial Dictionary * *… … Financial and business terms
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… … Wikipedia
Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The … Wikipedia
Customer service — is the provision of service to customers before, during and after a purchase. According to Turban et al. (2002),[1] “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a… … Wikipedia
Customer experience transformation — (CxT) is a strategy that uses business process management to enhance customer service experience from any customer touchpoint. The objective is to provide companies and their customer service organizations with the tools needed to move customers… … Wikipedia
Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… … Wikipedia
